You don’t need a blowtorch to kill a fly.
Not every company needs a full-time CMO to accomplish every project. When it comes to making the best use of your resources, it is important to partner with someone who understands your client and industry in order to build a strategy with surgical precision to meet your business goals and timeline. A Fractional CMO provides access to C-level resources at a fraction of the cost.
What is fractional CMO?
A Fractional CMO is a unique type of CMO that offers unique marketing services to your business. Unlike a traditional CMO, a Fractional CMO is not a full-time employee.
The trend of hiring a fractional executive to help shape your business success is not new.
There are numerous reasons why more businesses are hiring a Fractional CMO, such as hiring costs and company fit. For some businesses, hiring a full-time CMO may not make financial or strategic sense. In this scenario, a business may believe the only other option to hiring a CMO is to leave the position empty. While this solution can help a business reduce its hiring costs, it comes at the cost of the business’s marketing success.
By hiring a Fractional CMO, a business can reduce its hiring costs without sacrificing the expertise of an experienced executive. A Fractional CMO can bring value to your business by aligning marketing efforts with your business goals.
Our Fractional CMO services can help clients address numerous marketing challenges in their business. Some of the areas we address and benefits we offer include:
- Supporting CMO Leave of Absence and Transitions
- Serve as Part-Time Resource to In-House Executive Team and Marketing Staff
Retained and Project-Based Consulting and Process Management
- Doctoral Level, Legal Experienced, Marketing and Sales Professional
This is by no means an exhaustive list of the Fractional CMO services we can offer. Clients are welcome to contact KSG to learn about the personalized CMO solutions that best suit their needs.